Web design and training company, ADK Ltd, a leader in delivering e-business solutions, has announced its first of many e-learning programmes; each designed for boosting, supporting and helping businesses succeed online; and ‘Foundation to Search Engine Optimisation’ is one of the first to hit the market.

Based on best practice guidelines, the ‘Foundation to Search Engine Optimisation’ course is part of a range of e-learning training products created for small to medium sized businesses and web designers who wish to learn the basic theory of search engine optimisation and wish to acquire the tools professionals use to automate and speed up any search engine optimisation (SEO) campaign.

In addition, ADK has introduced in this elearning course a set of routine tasks that run chronologically so you can start a search engine optimisation strategy within 20 minutes. The SEO e-learning course will be available as a digital download and comes with 14 enlightening yet simple chapters along with videos, tools, resources, and much more. And should you wish to take the optional exam at the end you could be on your way to receiving a certificate to recognise your newly found skills.

The search engine optimisation course covers areas such as search engine basics, link building, link baiting, content optimising, reporting and statistics, social media optimisation and more.

“In addition to our classroom based search engine optimisation training the Foundation in Search Engine Optimisation course we are launching is the first training course developed and aimed at a wide target audience, including marketing executives responsible for promoting their company’s web site via search engines, small business owners wanting to learn how to market their own web sites via search engines and students or young web designers wanting to learn how to optimise web sites for search engines in preparation for starting their own search engine optimisation business or applying for a job in the lucrative search engine marketing industry” Director, Andrew Knutt said.

SEO Expert Jon Dunn of SEM Studios said “This is the first search engine optimisation course I have seen that really does give you all the foundations you need to understand and implement SEO on any website. I love the simple approach and how the course sets tasks as you go along, which is great because there are many aspects of search engine optimisation and trying to figure how to get started isn’t easy. But this course makes it easy. I love the professional tools, videos, step-by-step tasks, and would not hesitate to recommend this course to any website owner, marketing expert or web designer”.

Foundation in Search Engine Optimisation training course is excellent value considering the additional tools, trade secrets, tried and tested techniques, resources and support. Retailing at just £149 this course will save £1000s and bring in more traffic and business due to higher search engine ranking.

To learn more details about the Foundation in Search Optimisation course or to view the demo visit Our search engine optimisation course details.

ADK, one of Somerset’s innovative design, media and business coaching firms, is pleased to announce that in partnership with the Somerset Centre for Enterprise, will be holding several business boosting workshops aimed at helping businesses survive the economic downturn by attracting more customers online, and by showing them how they can promote and advance their business themselves, saving £100s and expanding their business knowledge at the same time.

The workshops starting from the month of November will equip business owners with the tools, knowledge and resources necessary to survive and succeed in any economic climate by utilising the Internet to its full potential. These workshops will give business owners a boost to growing their businesses and present some real trade secrets along the way.

In addition, business owners will learn tips and strategies to help them bring order to the chaos of running a website or ecommerce store, get better control over their ranking in search engines, and gain powerful insights into simple ways to increase sales and profits.

Neil Higginson, Director of Enterprise, was pleased to offer businesses this unique opportunity to learn from professionals commenting “Many established firms are trying to build online capabilities and are asking some fundamental questions on the appropriateness of their business models and the performance of their websites in this collaborative, technological world. This raises challenges as to what can be done to increase their game, processes and knowledge needed for a successful online presence”.

Andrew Knutt, Director of ADK added: “Through presentations, hands-on exercises, professional tools, revealing truths and bridging the skills gap that many website owners have, the workshops will encourage and inspire business and website owners to succeed online by evaluating their goals and online presence. It will highlight relevant research and the marketing and promotional implications to be considered in designing business models for the Internet so as to maximise opportunities.”

All workshops will be held at the Somerset Centre for Enterprise, Somerset College , Taunton and cover ‘Win Website Customers’, ‘Ecommerce for Business’, ‘DIY Promotion’, and ‘DIY Search Engine Optimisation’. To learn more and to book online visit the ADK website at www.adk.ltd.uk and to find the Somerset Centre for Enterprise visit www.somersetenterprise.co.uk